The 2026 World Cup Will Have Its Own Halftime Show, Super Bowl Style!
The 2026 FIFA World Cup is set to break new ground, not just in football but in entertainment. For the first time ever, FIFA will introduce a halftime show during the World Cup Final, much like the iconic Super Bowl performances.
This highly anticipated event will take place on July 19, 2026, at the MetLife Stadium in New Jersey, organized in collaboration with Global Citizen. The goal is to blend football with world-class entertainment, capturing the attention of a broader audience, not just football enthusiasts.
According to FIFA President Gianni Infantino, this partnership aims to unite the worlds of sports and entertainment while driving positive social change. The deal spans four years, starting with the 2026 final, and includes various initiatives to promote global football access and impact society positively.
Inspired by the massive success of the Super Bowl halftime shows, which have featured stars like Shakira, Beyoncé, and The Weeknd, FIFA seeks to create a similar buzz around the World Cup Final. This bold move is expected to attract viewers from all backgrounds, elevating the final beyond just football into a global cultural spectacle.
This evolution opens doors for new commercial opportunities, turning the World Cup into a celebration that fuses sports and entertainment, making it an unmissable event for all!